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Apple's secretive plans for an official retail store in Sydney -
understood to be the first in the southern hemisphere - have been
revealed in council documents, which suggest it's unlikely the
store will open for business before mid-2008.
The elaborate store, which is now under construction on the
corner of King Street and George Street, will spread over three
levels and, according to architectural drawings, each level will
have a floor space of about 445 square metres.
The company handling the store's construction, Kell & Rigby,
has now been granted permission from the City of Sydney Council to
perform a full road closure of George Street between King Street
and Market Street on various evenings in January and February next
year.
The dates suggest it is unlikely the store will open before the
middle of next year, but Apple has already taken out advertisements
seeking staff to work there.
"The proposed closure is required to stand a 90-tonne mobile
crane in the street to help install a glass facade to the premises
at 77 King Street," the council documents stated.
At the entrance to the store, Apple plans to suspend a large
white Apple logo inside a transparent glass facade.
The store takes obvious design cues from the famed Fifth Avenue
Apple outlet in New York City, which was designed in part by Apple
CEO Steve Jobs and inspired by I. M. Pei's glass pyramid at the
Louvre in Paris.
The most distinct similarity is the New York store's entrance -
a glass cube, each side measuring just under 10 metres, with an
Apple logo suspended in the middle.
Plans for the Sydney store also include a glass staircase, which
will connect the three levels. The top level includes what appears
to be a "Genius Bar", which is in all Apple stores and is where
customerscould go to discuss technical issues with product
experts.
The total cost for the Sydney construction project is estimated
to be over $US15 million ($23.6 million), but that is just a drop
in the ocean for Apple, which views its chic stores as huge money
spinners.
In its latest financial results for the third quarter of fiscal
2007, Apple reported total worldwide retail store profits of $US184
million from revenues of $US915 million. Apple CFO Peter
Oppenheimer said then that store revenues had increased by 33 per
cent compared to the same quarter of 2006.
Today, Apple sells its products to Australians through its
online store and various third-party retailers, but there is no
official, local shopfront.
Myer recently opened a handful of mini Apple shops inside some
of its Sydney, Melbourne and Brisbane stores, similar to what other
department store chains have done overseas. But it is understood
Myer's initiative is separate and will have little effect on plans
for the Sydney store being built by Apple.
The planned road closures on George Street will occur on
evenings between January 20 and February 20 from 9pm to 5am.
Traffic will need to be diverted, the council documents show.
Apple has been notoriously tight-lipped about its plans for the
store and declined to comment on this story, other than to confirm
a Sydney store was in the works.
By the end of this year Apple will have around 200 official
retail stores, most of which are located in the United States,
although there are a handful located in Britain, Canada and
Japan.
Earlier this year, there were rumours Apple was planning another
official Australian store at South Yarra in Melbourne, but Apple
has not confirmed this and construction has yet to begin at the
rumoured site.
Sourced from Sydney Morning Herald |